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The ReThink · Piece 01

Business Schools Teach a World That's Disappearing

The old rules were never eternal truths — just survival tactics for a scarce world.

Legacy assumption: success = compete, protect your edge, win the zero-sum game

Business schools are still teaching a world that's disappearing.

Compete. Protect your edge. Win the zero-sum game. That's scarcity thinking — built for a time when resources were the bottleneck.

But that's not the world anymore. AI is collapsing the cost of building, knowing, and doing. The bottleneck is moving from scarcity to something older and harder: what will we actually do with abundance?

And almost no curriculum has caught up.


Here's the rethink: what if the old rules were never eternal truths — just survival tactics for a scarce world? And what if the new game rewards the opposite? Give first. Lift others. Build things that make everyone richer, not just you.

I don't think the future belongs to whoever hoards the most. I think it belongs to whoever helps the most.

That's not naive. It's just early.

Turns out "give, and it will be given to you" was ahead of its time.

Not naive. Just early.

— by [AUTHOR — CONFIRM] · The ReThink

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What Abundance Actually Looks Like